The platformization of brands

WebbThe Platformization of Brands. Julian Wichmann, Nico Wiegand, Werner J. Reinartz. Marketing. Research output: Contribution to Journal › Article › Academic › peer-review. 80 Downloads (Pure) Overview. Fingerprint. Webb27 nov. 2024 · As digital transformation is on the agenda of every organization’s strategic plan, businesses are realizing that platform businesses deliver higher revenue growth, profits, and value as exemplified...

Algorithmic precarity in cultural work - Brooke Erin Duffy, 2024

Webb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other... Webb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, … dancing through life wicked original cast https://aladinsuper.com

Joost Rietveld on LinkedIn: The Platformization of Brands

WebbThis guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., consumers … Webb21 aug. 2024 · Platforms and Brand Marketing Wichmann, J R K, Wiegand, N and Reinartz, W J, (2024), “The Platformization of Brands,” Journal of Marketing , 86, (1), 109 – 131. You need to then read the paper which explores the issues and then proceed to provide an analysis and critique of the thinking behind authors’ work. WebbThis guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., consumers providing value to platform participants) of products, services, and content along with a … dancing through life wicked soundtrack

The Platformization of Brands - Platform Papers

Category:The Platformization of Brands - Vrije Universiteit Amsterdam

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The platformization of brands

‘The platformization of the music industry, influenced by TikTok’

Webb30 sep. 2024 · Brooke Erin Duffy is an Associate Professor at Cornell University, where she holds appointments in the Department of Communication and the Feminist, Gender, and Sexuality Studies program. She is the author of (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (Yale University Press, 2024), Remake, … WebbWe are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Learn more... ... about our research

The platformization of brands

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Webb7 okt. 2024 · Published 7 October 2024. Business. Journal of Marketing. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands … WebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform.

WebbThey also illustrate the impact of platformization on the governance of affected sectors by public agencies, thus affecting political power, and how public data infrastructures contribute to further platformization. ... Manufacturers, suppliers and others provide what you … WebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform. The blogpost is based on Julian, Nico and Werner's excellent research published in the Journal of Marketing and the Harvard Business Review .

Webb29 okt. 2024 · In a computational sense, a platform must be a programmable infrastructure that can be built on by others through API’s (application forming interface) (Helmond, 2015). In an economic sense, a platform must function as a multi-sided market in order … http://sage.cnpereading.com/paragraph/article/?doi=10.1177/00222429211054073

Webb9 dec. 2024 · The starting point of this analysis is the digital reintermediation of established brands by brand aggregation platforms (e.g., Amazon, Google Shopping, Booking.com), which emerged as powerful interfaces to consumers’ product search and …

Webb19 juli 2016 · A platform requires a mechanism for matching consumers to the right producers, and for enabling producers to reach the right consumers who come to the platform. At its most basic level, a search engine can be matchmaking mechanism. 3. Offer a toolkit. The toolkit is what enables producers (and consumers) to easily plug-and-play. dancing through the minefieldWebb1 jan. 2024 · The Platformization of Brands. Julian R.K. Wichmann , Nico Wiegand , Werner J. Reinartz. Published January 01, 2024. You do not have access to this article. Please ask your librarian or administrator to contact [email protected] for subscriptions … dancing through the mental breakdown lyricsWebb16 nov. 2024 · The platform as a guide. Platforms in this category foster high degrees of crowdsourcing but low degrees of crowdsending. Users of these platforms profit from the brand and third-party businesses ... birkenstocks franca for womenWebbJournal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct access to consumers. dancing through the centuries porcelain dollWebb11 nov. 2024 · Brands such as Nike, adidas, AISICS, and Bosch are operating their own brand flagship platforms that incorporate a host of functionalities and stakeholders, thereby regaining the direct interface... birkenstock shiny snake black multicolordancing through the minefield summaryWebbVrije Universiteit Amsterdam birkenstock shearling shoes